Use speculative design strategies and ironic communication strategies to design a visual identity for a fictional nursing home called Angel Care. In the image design strategy section, crows, which represent unlucky or even deprivation, are used to reflect the behavior of caregivers in China’s elder abuse incidents; in the irony communication strategy section, a darker humor is created through the contrast between positive text and negative illustrations atmosphere, thus arousing people’s curiosity about this project.
Through these two design strategies, we use design language to push the painful social topic of elder abuse in nursing homes to the public, arouse people's curiosity about the project, and ultimately attract attention and spread.